April 11, 2007

"Over The Top:" Five Key Take-Aways for Executives

Cable & Telcos like to bundle their service offerings into the "triple play," video, voice & data. Phone Cos have started offering the "quadruple play," adding wireless. Experts will tell you that a triple play customer is 40% less likely to churn out of a service offering. So it is easy to understand why everyone is pushing the package.

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